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Write For SHG

Thanks for your interest in writing a guest post for Summers Hospitality Group®.

We get pitched a lot of guest posts, and we’re not able to use everything that’s submitted. We may decline to use your post because of its quality, the relevance of your topic, because we have more posts than we can use, or because we’ve published a number of posts on the topic recently.

We may also decline to use your post if it covers information we’ve already covered on the site. We’re really looking for guest posts that present new ideas, fresh perspectives, and innovative approaches. We like to present readers with ideas that we haven’t seen elsewhere online.

To help you with your writing, to increase the chances of our being able to use your post, and to help us get your post ready for publishing on Summers Hospitality Group®, we’ve put together a few guidelines and suggestions for you below.

In short, before you send us your submission, please make sure it:

  • conveys quality, practical advice presented with Summers Hospitality Group® readers in mind
  • is able to be used exclusively (or with permission) at Summers Hospitality Group®
  • includes all the information—links, link text, reusable images, etc.—you want the published version of your post to include
  • infringes no copyright laws, either in terms of text or images
  • includes a headline, body text, your byline, and an image.

Exclusivity

Unless previously negotiated, we ask that the posts you submit to us are written exclusively for use by Summers Hospitality Group®. While you’re more than welcome to write on the same topic elsewhere, our hope is that posts that appear on Summers Hospitality Group® don’t appear in the same form everywhere.

Topics

Posts work best on Summers Hospitality Group® that are relevant to my overall topic—building great restaurant and hospitality businesses. Of course there’s a lot of room to move in this overall topic. Anything that helps an operator improve their business will be helpful for readers.

Summers Hospitality Group® readers love practical tips and how-tos. Give my readers information that they can apply to their operations immediately, and you’ll be popular here. Even more theoretical posts that have something in them that readers can “do” rather than just “know” are good.

Topics in which we’re particularly interested right now include (but aren’t limited to):

  • marketing
  • social business
  • menus
  • talent
  • openings
  • strategic planning
  • training
  • etc…

Voice

Some guest posters worry about what voice or style to write in. Ultimately this is up to you. We encourage you to bring your own voice to your post.

Formatting and Markup

Feel free to submit your content in Word or plain text format. It’d be great if you could also follow these points in preparing your post for us.

Please don’t use bold font in your post’s prose.
Subheadings: wrap any subheadings in your post in tags, or simply bold them so they stand out.
Links: if you want to mark up a link and link text using HTML, by all means do so. Otherwise, include the URL in brackets within the prose, immediately after the text you’d like to use as the link text. Note that we don’t publish affiliate links in guest posts.
Please do include everything you want to have included with your post in your submission. If you want to include links, paste them in the spot where you want them to go. If you want to use particular link text, tell us. If you want to include a specific image, send it in (see below for more on this). Don’t assume we’ll know what information you want, and where: tell us clearly.

A note on links to your own blog.

If it’s relevant to the topic you’re writing about, you’re welcome to link back to your blog within the post. Keep in mind that this relevancy is very important. If we feel your post includes too many links back to your own blog, we may remove them, or reject the post. We don’t mind promoting you, but subtlety often works best. A high-quality, helpful post will get people checking out who you are more effectively than will lots of links back to your blog.

Images

We love to include images in posts on Summers Hospitality Group®. As the theme here is fairly text-oriented, images add personality, break up content and grab attention. We find that posts with at least one good image gain more attention than posts that lack images. A few suggestions for images:

Images can be of any size, but the maximum width is 540 pixels.
It’s up to you to ensure that the images you submit are able to be reused in terms of copyright.
Images can be illustrative (screenshots), descriptive (something that’s more attention-grabbing on the theme of the post), or anything else that you’d like to include.
Feel free to either submit images as separate files in your email, or send us a link to the location on your own server where we can download the image. We’ll then grab the image and host it on the Summers Hospitality Group® server (so there are no worries about us crashing yours). Please don’t submit images by pasting them into your post document.

Post Length

Your post should be as long as you need it to be in order to convey your message. We publish posts that vary greatly in length. Anything goes—length isn’t a factor, but quality is. Stick with your own style and voice, and choose a length that sits well with you.

Editing

All posts that appear on Summers Hospitality Group® are edited. We rarely edit them heavily, but we will change titles, rework openings or conclusions, or correct grammar and spelling. Don’t be offended by this—we’re just trying to make every post we publish as successful as possible. We also know what generally works well with the Summers Hospitality Group® audience. Occasionally, we’ll send a post back to you with suggested additions, omissions, or changes. This generally suggests we feel the post could be further enhanced in ways that go beyond some basic editing. Our hope is that we get a post that hits the mark with the readership—that’s good for you as the author, good for Summers Hospitality Group® readership, and good for the blog as a whole.

Byline

You’ve worked to give us great content, so let us help you promote you. We want to highlight you, your blog, or any product or service that you have to offer. This is largely done in your byline. Bylines should be a sentence or two explaining who you are and what you do. Feel free to include up to two links in it. Some guests include a link to an RSS feed here, which can convert well. Your byline will appear at the bottom of your post, but we’ll also write a short introductory sentence that will include your main link, and will appear at the top of the post. If you have any questions or concerns or would like to contact us with your post, please contact us via our contact form.

 

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