Our Difference
Four things put us miles ahead of any other restaurant or hotel consulting firm or individual consultant.
- Personalization. All of our programs are built to make you a success. Which means we build them according to your specific and unique needs. This doesn’t mean we “customize” them to fit your business (which means nothing more than taking a templated program and tweaking it to fit your situation). We personalize them 100% from the beginning to ensure that we leverage every unique aspect of your business in order to innovate your ability to create success. This is a very critical difference.
- ROI. We strive to achieve a minimum of a 1,000% return on your investment (ROI). What does that mean to you? If the program we agree on that will help you achieve the level of success you desire costs $10,000, then the return (through lower costs or increased sales or a combination of both) will be a minimum of $100,000.
- Innovation vs Problem Solving. Our core business philosophy is that fixing problems or resolving issues isn’t enough. That real improvement requires innovating both your business and your business thinking so that you can innovate through the gap between your actual performance and your vision for success.
- Our Guarantee. Read it here.
The Result
Our Coaching and Consulting Programs will enhance your leadership and management abilities as well as your understanding of the restaurant & hotel business in such a dramatic way that you will capture & retain new guests, grow your business, build your brand, kick-start your top line and take more cash to the bank.
Strategy First
We believe you have to know where you are today in order to map out a route to where you want to be tomorrow or next month or next year. We’ve helped literally thousands of owners reach the destinations they set out for their businesses by mapping the routes through which they can arrive faster and more successfully. We make it part of our business to be current on roadblocks, detours, shortcuts, trends, systems, etc. And as in all of our relationships with clients, our interest is NEVER about the short term!
Our Value
Just as a Coach adds value by helping athletes stay fit and refine their technique and strategy, we add value by helping Restaurant & Hotel Owners, Operators and Managers determine where improvement dollars are optimally invested. We help you discover how your performance measures up to, and how it might be made to exceed, that of the best. And we help you plan for the future by choosing the most suitable path for growth that fits into your specific long range plans for success.
These are extremely powerful and intense programs.
There’s a big difference between years of ‘business experience’ and years of ‘successful business experience’. Just because someone’s been in business for ‘X’ number years doesn’t mean they’ve had success or even more importantly, evolved their actual knowledge and understanding of how to build success.
We are recognized experts in the restaurant & hospitality profession with over 400 years of combined successful experience at planning, developing and executing strategies for delivering dramatic results in a wide variety of franchise, independent and corporate restaurant & hospitality industry challenges in the both the United States and internationally.
These include marketing, operations, contract management, training, turnarounds and new market development for a variety of venues including; casual-fine dining restaurants, on and off-site catering facilities, banquets, clubs as well as casual full-service, QSR’s and fast food concepts.
Summers Hospitality Group has over the course of nearly four (4) decades, seen the good, the bad and the ugly in literally thousands of restaurant & hospitality businesses worldwide. We have learned from the inside (direct, first-hand experience) in operating and consulting with some of the best run chains and independent operations in the world, what works, what doesn’t and how to map out a strategy for achieving the goals you set for your own success.
Our published articles, opinion pieces and interviews have been featured in several industry websites, magazines, blogs and forums including:
- RestaurantEdge.com
- FoodService.com
- Smart Money Magazine
- The New York Times
- Ezinearticles.com
- The Wall Street Journal
- Money Magazine
- Alltop.com
- Industry Newsletters for Such Companies as Sysco & U.S. Foodservice
- RestaurantReport.com
- Restaurant Startup & Growth Magazine
- American Express’ Briefing Newsletter
- State and Local Restaurant Association Magazines & Newsletters
- Nation’s Restaurant News
- And many more…
We are also members of the following groups and industry associations:
- The Texas Restaurant Association
- The California Restaurant Association
- The Illinois Restaurant Association
- The Missouri Restaurant Association
- The National Restaurant Association
- The Society of Hospitality Management
- The Professional Business Coaches Alliance
- The International Council on Hotel, Restaurant and Institutional Education
Still Not Sure? Let’s look at the ROI for the program.
The Summers Hospitality Group 100% Guarantee: OK. This is it. If you are truly serious about going to the next level and will commit to your success by working with me, then I Guarantee that over the next 12 months, you will gain an average of $5,000 or more per month* in additional sales and/or cost savings above and beyond the sales/profits you generated during the previous 12 months or I will keep working with you until you achieve these goals at no further cost to you!!!
Most clients are averaging much more than this $60,000 increase as a direct result of our programs. Our goal is to create a 1,000% ROI for your investment in your business.
*Determined by the level of sales and profitability you are at when we start.
Add to that this program is 100% tax deductible* + my 100% Effective Guarantee! = A very valuable and powerful way to get the results you need.
* Please consult with your tax professional concerning eligibility.
- Coaching is a core element of all of our programs. No one has more successful experience in Coaching operators than we do. We can’t achieve this by telling you what to do, expecting you to do it all by yourself and then walk away. Our strategy always involves making sure every initiative is understood and executed by inculcating everyone in the change effort with a complete understanding of the importance and expected results. (values, skills and awareness) We achieve buy-in from everyone necessary to achieve the business goals you engaged us for.
- Our holistic Coaching approach is focused on achieving results on all four (4) levels of your business – organizational, departmental, individual and innovational.
- We guarantee our work with you in creating the best strategy for your business, your market and your people. This is why over 60% of all clients have been with us for two years or more.
- We set and achieve a predetermined ROI for you – or we continue to work until we achieve it.
This is a list (in no particular order) of our core beliefs for building great businesses out of good restaurants. We predicate all of our operational philosophies and client results on these beliefs.
- The Guest Experiences is the most important (only) product you offer.
- Attracting “A” level talent is a function of great operations. Recruiting is a function of poorly managed operations.
- People are your greatest asset.
- Profitability has a direct correlation to the value of the experience you offer your guests through your ability to demand premium pricing.
- Marketing is the only thing that makes you money. Everything else is a cost.
- Restaurant Marketing involves every aspect of the Guest Experience – from the parking lot to the restrooms to the final payment and beyond.
- Everyone is involved in marketing your business – from the host to the dishwasher to the vendors you utilize.
- Great operations are the foundation of great marketing. You cannot have or execute great marketing with badly managed businesses.
- Great businesses do not focus on cost-cutting at the expense of building top-line sales. Nor do they use cost-cutting as a growth engine. You cannot shrink your way to greatness.
- Great systems and processes are the foundation of greater profitability. They must be part of your businesses DNA.
- You find “A” level talent to execute great systems and processes. You do not build systems and processes for the talent.
- Ongoing Training and Coaching are core investments for great businesses. They cannot be considered costs that must be cut in times of downturns.
- Market share is irrelevant. Target markets are critical.
- Discounting is antithetical to great businesses that offer a greater and differentiated guest experience. It kills your business.
- The economy has nothing to do with your success or failure.
- Great businesses embrace change as a core value.
- Business strategy must be synthesized with core values. When it is not, businesses fail.
- “Fun” must be a core value.
- All Restaurant Marketing must be “local” to be effective. Your target market is the community you serve and this must be the focus for your business.
- Great businesses are profitable from “Day 1″.
- The days of “slow” and “soft” anything are over (slow opens, soft rollouts, etc…).
- Good service is not the same thing as great hospitality. Service (technical inputs) is the foundation for hospitality(emotional outputs).
- Your business is a direct reflection of who you are.
- Behaviors that create emotional attachments drive loyalty, not points or low prices. Real, organic loyalty cannot be bought.
- Developing guest loyalty is incumbent upon your ability to engage guests at all touchpoints on an emotional level.
- Retail marketing strategies do not work with restaurants. The products of each are not related.
- Innovation is the goal, not problem solving.
