The Number One Complaint of All Guests Everywhere

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Zagat consistently measures the dining experiences of thousands of guests all over the country and in every type of concept imaginable. Guess what is consistently guest’s #1 complaint?

Excerpts:

Chicago
Service – The Weak Link: As with most cities Zagat surveys, service is the number one dining irritant of Chicago’s restaurant goers, cited by 77% of all surveyors. In comparison, noise (8%), prices (4%), and poor food (4%) come in far behind.

Atlanta
Service – The Weak Link: As with most American cities, the vast majority of Atlantans found poor service to be the most irritating factor in the local dining scene. 63% of all dining-related complaints were about service, compared to only 14% about noise, 6% about prices, 6% about food, and 4% about parking and traffic.

Texas
Service – The Weak Link: As with most American cities, an overwhelming percentage of Texans found poor service to be the most irritating factor in the local dining scene. 78% of all dining-related complaints were about service, compared to only 8% about noise and 4% about prices.

When are we going to wake up already and start investing in building a better guest experience? Look at what the competitive advantage would be in just three of the largest geographic areas in the country.

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