The Social Business Leadership Workshop

The world has been and continues to be a rapidly changing social marketplace for restaurant and hotel businesses. Guests are more demanding and more engaged in defining value for themselves – with or without your input. This is why it is extremely critical to understand and engage with your guests on a deeper and more social level than ever before if you want to build future success. The question is not about the use of social media but instead, of creating a more social business.

These workshops will be an intensive three days of intellectually rewarding work that includes both strategic and tactical challenges to better prepare yourself and your business to face your ever increasing social marketplace.

Overview

• Practical and cutting-edge information and discussions of current & future social business trends and best practices.
• Two books to be read and discussed for understanding the culture necessary for a successful social business strategy.
• Identifying and outlining social business opportunities.
• Four, monthly, follow-up teleconferences to support your change efforts.
• Working and engaging with some of the most successful restaurant and hotel operators.

Objectives

• Realize and understand the urgency with which your business must grasp the need to engage your guests on a more engaged level in order to generate deeper, long-term brand loyalty that results in greater long-term profits.
• Outline what a successful social strategy looks like for you and your business in your marketplace.
• Understand the resources necessary to achieve social business leadership both internally & externally.

Unique Benefits

• Evolve your thinking and understanding of what a successful social business does.
• Understand and engage with the tools of social business leadership.
• Recalibrate your guest experience to become more value driven for the guest and more profitable for your business.
• Recalibrate the work experience for both staff and management in order to achieve higher levels of performance & profits, combined with significant savings in the cost of doing business.
• Create new and innovative ways of doing business.
• Decrease reliance on price considerations and move to a value-added model.
• Learn from those who have actually done what you need to do.
• Introductions to thought leaders in your industry.
• Create new contacts while building your new community.

Pre-Work

• Two books (currently vetting, to be announced)
• Questionnaire to be returned to me
• Specific self-analysis to maximize participation (e.g. identification of goals & objectives, brand strength indicators, social brand audit, etc…)

Accolades from Previous Attendees

“Not only is Jeffrey a dedicated professional, he is also a first class gentleman. Collaborating with Jeffrey always brings new insights and paradigms to the table. His no non-sense communication style and attention to detail are traits all to rare in business today. I count Jeffrey not only as a terrific business resource, but also as a good friend. I look forward to partnering on future projects with him, and I would recommend him to anyone without reservation that is looking to take their restaurant to the next level!” Steven Paul Matsumoto, CEO, Stigmare, Couture Marketing

“Jeffrey Summers has an exceptional talent to cut clearly through the issues that impact business today. His communication, recommendations, and direction are clear and focused on resolving and improving the situation at hand. I highly recommend Jeffrey as a consultant and problem solver.” Andy Swingley, Regional Manager, Thomas & King DBA Applebee’s Restaurants

“Jeffrey has a keen intellect and isn’t afraid to use it! His well-reasoned and thoughtful insight, combined with his creativity and imagination, add up to a recipe for success for his clients. I’ve worked with a great many clients and professionals within the restaurant and food service sector, but nobody has impressed me as much as Jeffrey when it comes to fully grasping the complexities and nuances of brand marketing for this unique industry.” Ken Peters, Owner / Creative Director, Nocturnal Graphic Design Studio, LLC

“We have come to rely of Jeffrey and his team at Summers Hospitality Group heavily in providing our National & International Clients with top of the line Coaching/Coaching programs. Jeffrey is always our first and only choice.” Gary Tripp, President, iHospitality LLC

“Thank you Jeffrey for turning my life around in less than a week! I have attended other workshops and usually leave them at the end, still feeling like ‘What?’ But after your workshop, I’ve been tied to the hip with social (business opportunities). I was so thrilled to be able to walk away from the workshop with a social strategy mapped out with realistic goals and revenue generating ideas for my brand. To launch a (new) brand takes a lot of work and no one wants to make too many mistakes. We owe our success to you!” Sherry Jenai Bonner Smith, Brand Marketing Manager, Home2 Suites by Hilton

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