The Fine Art of Recognizing What Doesn’t Matter

The Fine Art of Recognizing What Doesn’t Matter

In speaking to organizations about technology and its impact on consumer behavior, what I often hear from executives is that they’re simply overwhelmed by the constant deluge of technological choices out there.  From new location-based and social sharing applications to mobile payment and rewards alternatives, CMO’s and CIO’s are feeling completely overrun by shiny new … Continue reading »