This is the first video from Bob Hoffman over at his new shop “Type A Group”.
30 important factors for having success in our business today
My list of the most important factors for having success in our business today – and a few things that really tick me off!
The 2013 Restaurant Marketing Workshops
The world has been and continues to be a rapidly changing social marketplace for restaurant and hotel businesses. Guests are more demanding and more engaged in defining value for themselves – with or without your input.
Restaurant Marketing: Starbucks
This campaign for Starbucks new ‘Blonde Roast’ coffee, has been out for about 3 months now but just started in my market. I saw it for the first time last night and I have to tell you, I like this campaign a lot!
Five Steps to Getting Brand Touchpoints Right
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The Toughest Brand Challenge: Extending into a Value Arena
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Points of Parity
Most brand strategists focus on developing points of difference that will give consumers good reasons to prefer their brand. The key to winning is assumed to be differentiation. However…
How To Fail
Martin Wiegel: How to fail. From Golden Drum 2012 from Mitya Voskresensky Share PostEmailSHG Google+ Community
Six Traits of Really Successful Restaurant & Hotel Marketing Leaders
Successful strategic leaders — the kind who thrive in today’s uncertain environment – do six things well:
