Powerful & Effective Programs To Build & Support Long-Term Success
Twitter has fast become, and will continue to be, the best social media marketing opportunity for restaurants since email. If utilized successfully, you can use Twitter to support guest relationships in a multitude of ways:
I have been on Twitter (Personal = @JeffreySummers My Company = @SHGWW) since last December, 2008, and really dove in last month. I have grown my number of followers from 98 to over 4,600 as of this post and growing at around 60 – 100 new followers a day. How many email addresses are you adding to your database each day?
The downside of Twitter for some is the addictive nature of engaging such really cool people in such a really cool way. If you’re not careful, you will look down at your watch and discover you’ve lost an entire work day.
Another important point about Twitter is that you need to use it strategically to get the best ROI from it. Having and setting goals for participation by yourself and your guests is really important – just like any other marketing strategy you use. And for restaurants in particular, it is extremely important given the social nature of both restaurants and social media, that you understand that Twitter is a guest support tool and is not a guest creation tool. Big difference here in that being a social business, you pretty much need to follow everyone who follows you – except of course people who send you spam or do not fit your target market profile. It’s important that you give the people who are your guests or are prospective guests the majority of your efforts. Remember the Pareto Principle.
For me, given the way I perceive the nature of social media, I follow everyone back who follows me. I believe that in order to have conversations about things that interest you or give you ideas, information or a different perspective, it’s important to not block access to anyone who could potentially help foster your next greatest idea of give you a piece of information or advice or suggestion that could help you innovate some part of your thinking on virtually any subject.
However, I do not follow people blindly. I do not follow you if you;
For my list of favorite Tweeple to follow, click here.
You must also understand that I have followers who span 14 different time zones on 3+ continents and I will most likely retweet what I feel are extremely important posts frequently – usually once every four hours. So if you see this be forewarned and expect it to happen.
Lastly, If you have any questions, comments or concerns, feel free to send me an email or if you see me on Twitter, go ahead and send me an @reply or a DM. I try to answer every reply within 90 mins. and every DM within 24 hours. Most occur much sooner but as my follower list grows, I receive more and more @replies and DM’s every hour of the day and obviously Monday’s are more insane than Wednesday’s. So don’t be shy about asking questions.
Thanks for following me. Tweet ya’ later!
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