Social Business Workshop

The 2013 Social Business Workshops

The world has been and continues to be a rapidly changing social marketplace for restaurant and hotel businesses. Guests are more demanding and more engaged in defining value for themselves – with or without your input. This is why it is extremely critical to understand and engage with your guests on a deeper and more social level than ever before if you want to build future success. The question is not about the use of social media but instead, of creating a more social business.

These workshops will be an intensive three days of intellectually rewarding work that includes both strategic and tactical challenges to better prepare yourself and your business to face your ever increasing social marketplace. They are also the only workshops, specifically designed and created for restaurant & hospitality businesses.

Overview

• Practical and cutting-edge information and discussions of current & future social business trends and best practices.
• Two books to be read and discussed for understanding the culture necessary for a successful social business strategy.
• Identifying and outlining social business opportunities for your business and your market.
• Analysis of your existing marketing strategy with the goal of creating comprehensive social tactics to realize the social business opportunities identified.
• Four, monthly, follow-up teleconferences to support your change efforts.
• Working and engaging with some of the most successful restaurant and hotel operators.

Objectives

• Realize and understand the urgency with which your business must grasp the need to engage your guests on a more social level in order to generate deeper, long-term brand loyalty that results in greater long-term profits.
• Outline what a successful social strategy looks like for you and your business in your marketplace.
• Understand the resources necessary to achieve social business leadership both internally & externally.

Unique Benefits

• Evolve your thinking and understanding of what a successful social business does.
• Understand and engage with the tools of social business leadership.
• Recalibrate your guest experience to become more value driven for the guest and more profitable for your business.
• Recalibrate the work experience for both staff and management in order to achieve higher levels of performance & profits, combined with significant savings in the cost of doing business.
• Create new and innovative ways of doing business.
• Decrease reliance on price considerations and move to a value-added model.
• Learn from those who have actually done what you need to do.
• Introductions to thought leaders in your industry.
• Create new contacts while building your new community.

Pre-Work

• Two books (currently vetting, to be announced)
• Questionnaire to be returned to me
• Specific self-analysis to maximize participation (e.g. identification of goals & objectives, brand strength indicators, social brand audit, etc…)

Business Coaching

Business Coaching is a mix of strategic planning, skill development and leadership training that helps individuals and organizations develop more rapidly and produce more sustained results.

Business Consulting

We build the critical pieces of your business success for you. This saves you time and resources and can give your business the super-charged boost it needs in order to get to the next level.

Training Workshops & Seminars

We can train your people on any issue – anywhere. This will help you raise the performance levels of your team and enhance their ability to lead and manage the business to higher levels of success.

Speaking & Facilitation

We love to speak to groups & organizations about the business and we can help you work through issues by facilitating meeting(s) among employees,managers or executives.

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