This is the first video from Bob Hoffman over at his new shop “Type A Group”.
30 important factors for having success in our business today
My list of the most important factors for having success in our business today – and a few things that really tick me off!
How Facebook Graph Search Affects Your Privacy [Infographic]
Check Out This Informative Infographic From Marketo on How Facebook’s New Graph Search Will Impact Your Privacy
The 2013 Restaurant Marketing Workshops
The world has been and continues to be a rapidly changing social marketplace for restaurant and hotel businesses. Guests are more demanding and more engaged in defining value for themselves – with or without your input.
How To Deal With Partner Disputes
There are many motivations for restaurant creation and investment. However, these different desires can lead to conflict, so how are restaurant operators, owners, and investors supposed to resolve these conflicts?
Restaurant Marketing: Starbucks
This campaign for Starbucks new ‘Blonde Roast’ coffee, has been out for about 3 months now but just started in my market. I saw it for the first time last night and I have to tell you, I like this campaign a lot!
Five Steps to Getting Brand Touchpoints Right
Share PostEmailSHG Google+ Community
The Toughest Brand Challenge: Extending into a Value Arena
Share PostEmailSHG Google+ Community
Points of Parity
Most brand strategists focus on developing points of difference that will give consumers good reasons to prefer their brand. The key to winning is assumed to be differentiation. However…
