Comments for Summers Hospitality Group | WorldWide

Comment on Measuring Front-Line Results by Geoffrey Simpson

Geoffrey Simpson — Mon, 07 May 2012 20:37:01 +0000

One reason is because sales is easy to measure. Measuring how well a server engages guests and creates loyalty is very difficult to measure.

Personalities, opinions, moods and attitudes of both the server and guest come into play when interactions occur. How do you adequately measure all of that?

Comment on Restaurant Entropy: A BJ’s Brewhouse Experience by Anthony Hensley

Anthony Hensley — Fri, 30 Mar 2012 13:14:38 +0000

I absolutely love this post. As you stated, that’s “par for course”. I simply hope and pray that my staff does better in my absence. I know how they are when I’m around and they know I’m watching, but the thought of how they act when I’m not, scares the @$%& out of me. Thanks again for an interesting and inspiring read.

Comment on PeopleWorx: Should Performance Reviews Live — or Die? by Jeffrey Summers

Jeffrey Summers — Mon, 21 Nov 2011 23:14:02 +0000

In their current state, they should die a slow painful death. In a high-performance culture, they do de-motivate the people and the process.

Comment on How Our Social Circles Influence What We Do, Where We Go, and How We Decide by Jeffrey Summers

Jeffrey Summers — Thu, 10 Nov 2011 00:34:36 +0000

Adams recently added that, “More than declaring the end of push marketing, I actually spoke about four shifts that are currently happening:

1. The amount of information that we have access to is increasing exponentially. This is the biggest change in information dissemination since the printing press 550 years ago.

2. The web is being rebuilt around people – it’s simply catching up with offline life.

3. For the first time, we can accurately measure how people are influenced by others.

4. We’re dramatically increasing our knowledge about how the brain works, and we’re finding that most of our decisions are driven by our emotional subconscious brain, and consumer behavior models that assume that people make rational decisions are inaccurate.

These four shifts won’t just change marketing, they will change how we do business”

Comment on 10 Reasons Your Management Bonus Program Doesn’t Work by An Outline For Creating A High Performance, Hospitality Culture | Summers Hospitality Group | WorldWide

Tue, 01 Nov 2011 15:38:12 +0000

[...] Measurement/Rewards – VoG and VoE efforts are critical tools here for filling gaps in execution and alignment. You must reward the behaviors you want to see more of. (See “10 Reasons Your Management Bonus Program Doesn’t Work”) [...]

Comment on What Quiznos Needs To Do To Save Itself by News is Bad – I know what Quiznos needs | Table 12 Marketing

News is Bad – I know what Quiznos needs | Table 12 Marketing — Mon, 22 Aug 2011 16:43:23 +0000

[...] You will find these answers expanded on at; “What Quiznos Needs to do to Save Itself“. [...]

Comment on Marketing Your New Restaurant: Part 1 by Magda Pablos

Magda Pablos — Sat, 20 Aug 2011 16:03:50 +0000

I admire people like you that help with real understanding of what marketing really is. I also respect the way you express yourself, direct and with consistence. I for one, will be re-opening my restaurant in Cuernavaca, Morelos. I have been promoting mouth to mouth the opening, I can´t afford a grand opening, I prefer to have very good people collaborating and giving a great service, the rest will follow. Thank you for your time to write and help with your comments and insight.
Best regards
Magda Pablos

Comment on What Quiznos Needs To Do To Save Itself by Week in online restaurant marketing news – Off the Pass: week of August 8, 2011 | Blog | theblackboard.net

Mon, 08 Aug 2011 12:28:26 +0000

[...] What Quiznos Needs To Do To Save Itself Thought worthy tips to help Quiznos get out of the hole they dug themselves. [...]

Comment on Can We Really Buy Loyalty? by Week in online restaurant marketing news – Off the Pass: week of August 8, 2011 | Blog | theblackboard.net

Mon, 08 Aug 2011 12:26:16 +0000

[...] Can We Really Buy Loyalty? Interesting points on restaurant loyalty schemes. Do they really reward your loyal regulars, or do you in fact risk ruining why they became regulars in the first place? [...]

Comment on Triangle Theory by Jeffrey Summers

Jeffrey Summers — Sat, 09 Jul 2011 00:01:53 +0000

Absolutely. We know that this is a huge problem with Groupon, and deep discounts in general. The lack of tip support for the very people who are rewarded for managing your guest experience should be enough reason to stick to adding value and to quit engaging in pricing schemes.

Thanks for commenting!