Today, all businesses must express their humanity and values in authentic and emotionally compelling ways to reach their guests, employees, partners, communities and other stakeholders.
SHG® is recognized for its work on behalf of clients in creating and implementing substantive cause initiatives. We work extensively with corporations and leading nonprofit organizations on the national, regional or local levels to develop transformational business and social impact. We are leaders in establishing such relationships and expertise.
SHG® defines Cause Branding as a business strategy that helps an organization stand for a focused social issue(s) aligned with its business to gain significant bottom-line and social impacts while making an emotional and relevant connection with stakeholders. Effective cause branding improves your reputation, enhances guest loyalty, builds employee morale and solidifies relationships with key stakeholders.
Businesses today are embracing a new set of issues to support based upon where they can have the greatest and most sustainable impact. We believe more and more restaurants will embrace socially-aligned business initiatives. These are long-term, multidimensional strategies in which a business commits to a key issue not only to drive social change, but also because the issue they stand for aligns with their business objectives and values.
So, what do you stand for?
- The Make-A-Wish Foundation
- The North Carolina Children’s Home Society
- The Susan G. Komen for the Cure Foundation
- The Children’s Miracle Network
- …and dozens of other local , regional and national charities.
More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. The latest study in Cone’s 14 years of Cause Branding and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.
Download the 2007 Cause Evolution Survey (PDF, 828 KB)
Operators who want to connect their values with community efforts can look at the latest findings of an 11-year research poll for a solution. The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company, a 21 percent increase since 1997.
Download the 2004 Cone Corporate Citizenship Exec Summary (PDF, 295 KB)
Latest Thinking From…How We See It
- Federal Court Rules Tips No Longer The Property of Employees0
A federal district court in Oregon June 7 held that a Labor Department regulation prohibiting an employer ...
“Jeffrey’s presentations seemed so in-your-face, but he truly said things we all needed to hear. His brave attitude that any person with the right determination, dedication and will to change what doesn’t work, spoke to each and every one of my managers. His presentations opened our eyes and ears and allowed us all to believe that our company not only has the potential to be successful, but already has the staff to lead the way.” ~ Brenda Knorr, Director of Operations, JumBurrito
- Creative Foodservice Solutions
" We needed a different direction for our employee foodservice operations. Jeffrey was able to work with our operator and create the best concept we could have hoped for - improving employee morale immensely. I have since recommenced him to all of our facility managers." ~ Joe Kincaid, Xerox Corp Foodservice