Today, all businesses must express their humanity and values in authentic and emotionally compelling ways to reach their guests, employees, partners, communities and other stakeholders.

SHG® is recognized for its work on behalf of clients in creating and implementing substantive cause initiatives. We work extensively with corporations and leading nonprofit organizations on the national, regional or local levels to develop transformational business and social impact. We are leaders in establishing such relationships and expertise.

SHG® defines Cause Branding as a business strategy that helps an organization stand for a focused social issue(s) aligned with its business to gain significant bottom-line and social impacts while making an emotional and relevant connection with stakeholders. Effective cause branding improves your reputation, enhances guest loyalty, builds employee morale and solidifies relationships with key stakeholders.

Businesses today are embracing a new set of issues to support based upon where they can have the greatest and most sustainable impact. We believe more and more restaurants will embrace socially-aligned business initiatives. These are long-term, multidimensional strategies in which a business commits to a key issue not only to drive social change, but also because the issue they stand for aligns with their business objectives and values.

So, what do you stand for?

Some of the relationships Summers Hospitality Group®® has helped clients establish included:

  • The Make-A-Wish Foundation
  • The North Carolina Children’s Home Society
  • The Susan G. Komen for the Cure Foundation
  • The Children’s Miracle Network
  • …and dozens of other local , regional and national charities.

More than two-thirds of Americans say they consider a company’s business practices when deciding what to buy, according to the 2007 Cone Cause Evolution Survey. The latest study in Cone’s 14 years of Cause Branding and corporate responsibility research indicates an evolution in consumer thinking about the ways businesses interact with society.

Download the 2007 Cause Evolution Survey (PDF, 828 KB)

Operators who want to connect their values with community efforts can look at the latest findings of an 11-year research poll for a solution. The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company, a 21 percent increase since 1997.

Download the 2004 Cone Corporate Citizenship Exec Summary (PDF, 295 KB)

How We Can Help You Build A Better Business

coach-150

Business Coaching

Business Coaching is a mix of strategic planning, skill development and leadership training that helps individuals and organizations develop more rapidly and produce more sustained results.

consult-150

Business Consulting

We build the critical pieces of your business success for you. This saves you time and resources and can give your business the super-charged boost it needs in order to get to the next level.

te-150

Training Workshops & Seminars

We can train your people on any issue – anywhere. This will help you raise the performance levels of your team and enhance their ability to lead and manage the business to higher levels of success.

speak2-150

Speaking & Facilitation

We love to speak to groups & organizations about the business and we can help you work through issues by facilitating meeting(s) among employees,managers or executives.

jas_cta_vert2b

Latest Thinking From…How We See It

Testimonials From Wildly Happy Clients!