13 Steps To Building A Better Guest Experience Dashboard

13 Steps To Building A Better Guest Experience Dashboard

Map out your current marketing position and any existing strategies and tactics in use. Map out your target market. Map out your point(s) of differentiation. Build your story. Map your current experience from every guest and staff touchpoint, guest and staff  perspective as well as every line item on the P&L. Measure your current guestContinue reading »

Restaurant Entropy: A BJ’s Brewhouse Experience

Restaurant Entropy: A BJ’s Brewhouse Experience

All of your systems and processes should generate an experience greater than any one of the parts. From the greeting at the door to the check and beyond. Unfortunately, this particular immutable law of social experiences works just as good when it’s a bad experience – probably more so. Case in point. Today, after making … Continue reading »