General retail marketing strategies don’t work for restaurants or hotels. No restaurant puts butts in seats by selling themselves – no one wants to be sold anymore. They do so by telling their story to a target market which makes a connection to those guests who have a social proclivity for patronizing that restaurant in … Continue reading »
Groupon & Discounts
<a href=”http://www.amazon.com/gp/product/B004XZRATC/ref=as_li_tf_tl?ie=UTF8&tag=gameonrestaur-20&linkCode=as2&camp=217145&creative=399349&creativeASIN=B004XZRATC”>Groupon: You Can’t Afford It–Why Deep Discounts are Bad for Small Business</a><img src=”http://www.assoc-amazon.com/e/ir?t=gameonrestaur-20&l=as2&o=1&a=B004XZRATC&camp=217145&creative=399349″ width=”1″ height=”1″ border=”0″ alt=”” style=”border:none !important; margin:0px !important;” /> Share PostEmailSHG Google+ Community
20 Attributes Of Failed Operators
Operators who say that they never have enough time for themselves or family, but who refuse to hire an operations manager because they do not have the ability to trust in one, or the money, or both. Operators who desperately need a marketing plan, business plan, operation plan, strategic plan, etc., but never seem to … Continue reading »
Top 5 Frustrations From This Week
I’ve been in the Restaurant business for 31 years and it still amazes me how so many people think that all business is related – that what worked for GE or IBM or the record store down the street or the hot dog stand across town must also work for you. That’s wrongheaded thinking. If … Continue reading »
Thought Leadership: Caveat Emptor
There are a multitude of opinion forums, groups, Q&A and membership sites and the like (I belong to and manage several) that allow you to ask a question and get an answer from a supposed expert on your question. In theory this is good, in reality, nothing could be further from the truth. One of … Continue reading »
Budget’s Last Rental Car Scheme
I recently had to make an emergency trip to my parents home for a family medical emergency. And basically out of habit I booked my rental car as I usually do using my corporate rate with Budget. I’ve used Budget for years for my personal and professional car rentals including everyone who works with me … Continue reading »
