Everything we do, we do to better our clients condition. That is our only goal in business. But to that end it’s important to be able to provide the necessary context, reasoned analysis and understanding in order achieve truly remarkable results. This is why we write and give speeches and presentations all over the country about the need for better perspective.
Ideas are good. With them you can do amazing things. Without them, you cannot. However, it’s not about just having ideas – anyone can do that. It’s about having the right ideas, at the right time, with the right resources available to you, achieved using the proper context, in order to be able to truly leverage those right ideas into growth and long-term success.
Now we make no bones about it, we think some ideas are better than others. Most downright stink and some really are brilliant (even though we think that word is overused just for the sake of polite conversation) and some are simply “ok”.
Does everyone have the ability to contribute? Of course. Do they do so in a more intelligent and meaningful way? Not always and in fact, I would argue that, given the growth of social media (where everyone is an expert) this is becoming an even more rare occurrence. Which is why it is imperative that you begin to think deeper and on a more complex and sophisticated level about the issues you face in your business. Nothing in our business is that simple that it doesn’t require critical thinking. Superficial thinking will give you a mediocre business or worse.
Is it possible to overthink issues? Absolutely, but that’s where experience comes in and helps provide context.
We have leveraged over 400 combined years of successful restaurant & hotel operation, marketing and business experience to bring you these articles and posts covering every issue faced by operators everywhere.
Please read them, use them and feel free to comment where appropriate. We like to hear your feedback.
Jeffrey Summers, President
Summers Hospitality Group®
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“Thank you Jeffrey for turning our life around in less than a week! I have attended other events and usually leave them at the end, still feeling like ‘What?’ But after your workshop, I’ve been tied to the hip with social (business opportunities). I was so thrilled to be able to walk away with a strategy mapped out with realistic goals and revenue generating ideas for my brand. To launch a (new) brand takes a lot of work and no one wants to make too many mistakes. We owe our success to you!” ~ Sherry Bonner Smith, Brand Marketing Manager, Home2 Suites by Hilton
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