Powerful & Effective Ideas To Build & Support Long-Term Success
“What you have done here in just 30 days is simply amazing!”
Everything I do, I do to better my clients condition. That is my only goal in business. But to that end it’s important to be able to provide the necessary context, reasoned analysis and understanding in order achieve truly remarkable results. This is why I write and give speeches and presentations all over the country about the need for better ideas.
Ideas are good. With them you can do amazing things. Without them, you cannot. However, it’s not about just having ideas – anyone can do that. It’s about having the right ideas, at the right time and with the right resources available to you in order to be able to utilize those right ideas to build and grow your business.
Now I make no bones about it, I think some ideas are better than others. Some downright stink. Some really are brilliant (even though I think that word is overused just for the sake of polite conversation) and some are simply “ok”. Does everyone have the ability to contribute? Of course. Do they do so in a highly intelligent and meaningful way? Not always and in fact, I would argue that, given the growth of social media (where everyone is an expert) this is becoming a rare occurrence. Which is why it is even more critical today, that you begin to think deeper and on a more complex level about the issues you face in your business. Nothing in our business is that simple that it doesn’t require critical thinking. Superficial thinking will give you superficial success.
Is it possible to overthink issues? Absolutely, but that’s where experience comes in and helps provide context.
The best ideas come from those who have practical experience in successfully doing what it is you want to do. Otherwise it’s only theory or worse.
I have written over 1,000 articles and given dozens of interviews and speeches, all which have been featured in numerous industry websites, magazines, newsletters, blogs and forums including:
We have leveraged over 30 years of successful restaurant & hotel operation, marketing and business experience to bring you all of these articles and posts covering every issue faced by operators everywhere.
Please read them, use them and feel free to comment where appropriate, we like to hear your feedback.
Jeffrey Summers, President
Summers Hospitality Group Consulting®
