Latest Thinking

Better Product

Your Product Is A Social Experience

Your product isn’t just good food or a good bed along with good service in a good environment. That may have worked 20 years ago, but if that’s all it is now, congratulations, you’ve built a mediocre business. Today’s guest expects more. Demands more. And they’ll get it or you won’t see them again.

Which is why you have to look at your business holistically and create a strategy that adds meaningfully differentiated value at every single touchpoint for every single guest – every day. Our business is truly the only business where the experience is the product.

Do that and you not only set yourself up to succeed, but protect yourself from external influences that would destroy a weaker brand. Simple! Just not easy.

Setting yourself up for success involves smartwork as well as hard work. We have over 30 years of successful experience in both, that we use to help you accomplish your business and professional goals.

Our successful experience in building wildly successful restaurants and hotels has covered every facet of your business. From concept development to operations, marketing, franchising and more.

Some of the work we have done includes:

  • Business Turnarounds
  • Business Audits
  • Business Plans
  • Social Business Solutions
  • Opening A Restaurant/Hotel
  • Contract Management
  • Menu Engineering
  • Website Development
  • Hiring, Training and Retention Programs
  • BOH & FOH Operations
  • Systems & Processes
  • New Business Openings/Concept Development
  • Franchising
  • Much more…


Our powerful Coaching programs are about helping you and your business master the fundamentals. This unleashes the resources necessary to create meaningfully, differentiated value for the guest, staff & your business. No other program offers more value with an immediate impact or greater ROI.

Call Us Toll Free 888-998-8744 or Email Us Here to talk about how we can help you build a better business.

 How Can We Help You Build A Better Business?