Hot 100 Gems You Tell Your Sales Team With 5 Social Media Tips to Make You Rich Here are the Hot 100 Gems You Tell Your Hotel Sales Team to Build the Ultimate Selling Machine With 5 Social Media Tips to Enrich Your Hotel Property Beyond Your Wildest Dreams! There. I did it. I satisfied … Continue reading »
To Tweet or Not To Tweet? That is the Question
Newspapers close at a record rate as print media reverts to the much less expensive medium of the Internet. Non-commercial cable programming explodes while commercial television viewership dwindles. Email programs deploy ever more sophisticated spam filters to eliminate unwanted advertising solicitations. The 2003 National Do Not Call Registry and the follow up Do-Not-Call Improvement Act … Continue reading »
What In the World Is the Problem?
Never underestimate the power of genuine hospitality and good service. Recently I was hired to identify why a particular hotel was under-performing in a strong market. The owners of the property were simply stumped and could not quite comprehend why their beautiful new hotel, with a national chain, was performing at the very bottom of … Continue reading »
How to Increase ADR
During the recession, most hotels dropped rate to capture occupancy. It worked! Now that the travel industry is rebounding, hoteliers need to look towards increasing rate. As we approach the 2011 RFP season, now is the time to test the waters with them and then dive into rate increases. Here are some basic strategies for … Continue reading »
Kicking the Tires
My grandfather used to take me car shopping when I was little. He loved cars and particularly looked forward to fall when the new models would come out. We’d head out on September or October afternoons, stop for an ice cream float then head over to one of several dealerships on the main drag. Everybody … Continue reading »
Netflix Gets Schooled on Social Media
My Netflix stock is taking a beating, and I have to admit, I’m a little miffed with Mr. Hastings. I’ve been a loyal subscriber and shareholder for years, and I’ve been happy both with the product and the performance of the stock, but Netflix has a huge lesson to learn about the art of communicating … Continue reading »
Less Is More
Yesterday I researched websites for a specific branch of the hospitality industry. For several hours I audited these sites searching for differences, originality, snap and that one thing that every site should engender in its audience…THE OVERWHELMING DESIRE TO PICK UP THE PHONE AND MAKE A CALL! Unfortunately the sites had too many things in … Continue reading »
I Am Social Media
You may have heard of me. I’m the new kid on the block. My friends call me SM. I run with a bunch of hip cats. You may have heard of them as well: YouTube, Facebook, Twitter, Foursquare, Flickr, and a few others. Together we can be quite an intimidating bunch. Some call us magicians. … Continue reading »
Pan Pacific Seattle – #Travel Tuesday!
Despite the ill-fated story of young Narcissus who fell in love with his own image in a pool of water, if we worked @PanPacificSea, we’d recommend ourselves too! Put whatever ideas about Seattle grunge you have behind you and step into the spectacular accommodations offered at the Pan Pacific (http://bit.ly/qLM05u). Known for legendary style, elegance … Continue reading »
