I promised you a post that would help hiring managers identify key skills and abilities needed in a prospective hire looking to fill a social media manager role. Note that we are talking about management, not just content creation or community relations. Before I get into it, a few considerations: 1. This list isn’t complete. … Continue reading »
The 5 Basic Rules of Calculating Fan/Follower Value
A question that routinely comes up in social media circles is what is the value of a Facebook fan? (The question also applies to the value of a Twitter follower, YouTube subscriber, email recipient, etc.) Invariably, whenever the question is asked, some mathematical savant – typically a self-professed digital alchemist – produces a proprietary algorithm that has … Continue reading »
Social Communications Strangulation – Part 1
Back in the day, social activity was a handshake on the sales floor. It was a beer after work. It was a cup of coffee or afternoon tea. It was a tennis match or a game of chess. It was lunch. It was a conversation at a party. It was a friendly hello on the … Continue reading »
