An article by Ely Portillo in the CharlotteObserver.com indicates that Lowe’s is the latest company to try everyday low prices. This comes on the heels of ‘failed’ attempts by Macy’s a few years back and, more recently, JCPenney’s. The obvious question is “Why the sudden interest in everyday low prices?” I’ll be the first to … Continue reading »
Everything That’s Wrong With Retail Summed Up In One Question
During my presentation at the Retail Customer Experience Executive Summit a question was asked that sums up everything that’s wrong with retail today. Share PostEmailSHG Google+ Community
Increasing Demand: Counter-intuitively
A July 30, 2012 Reuters report stating that “Two of the country’s major airlines, Kingfisher and state-owned Air India, are reducing capacity, which helped other carriers like SpiceJet push up fares” brought back memories of a favorite restaurant that was destroyed by fire, then rebuilt. What’s the connection? When the restaurant was rebuilt, a few … Continue reading »
The High Price of Uncertainty
Is uncertainty really stymieing growth? The leaders of Fortune 500 companies are sitting on trillions in cash awaiting clear indicators of where the economy is going. The stock market drops precipitously on the slightest hint of a problem. Business leaders of companies, large and small, say that they aren’t hiring because of the uncertainty over … Continue reading »
Price Addiction
It never ceases to amaze me how addicted people get to low prices. You probably think I’m talking about buyers, don’t you? Well I’m not. As I’ve stated in many of my earlier blogs we, as sellers, have trained buyers to be price conscious because we place price at the heart of every marketing piece … Continue reading »
Can We Really Buy Loyalty?
If not, what are we really buying? To answer these questions we need to define loyalty. Loyal guests: Pay a premium to get what you have to offer in good times and bad. Stay with you even when you make a mistake (assuming your remedy it). Regularly refer you to others. Offer you insights into … Continue reading »
