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A reader asked me how much you need to sell to make up for insane (my word!) discounting?
If your regular gross profit is say 30% and you…
…give a discount of 5% you have to increase sales by 14% to generate the same gross profit
…give a discount of 10% you have to increase sales by 35% to generate the same gross profit.
…give a discount of 15% you have to increase sales by 70% to generate the same gross profit.
…give a discount of 20% you have to increase sales by 140% to generate the same gross profit.
…give a discount of 25% you have to increase sales by 350% to generate the same gross profit.
Doesn’t that give you a headache?
Jeffrey is a 30 year veteran of creating, operating, Coaching and consulting with successful restaurant & hotel concepts that include national, international, franchised and independent brands. He is also the president and founder of Summers Hospitality Group a full-service, national and international, Restaurant & Hospitality Coaching and consulting firm based in Fort Worth, Texas. Besides helping clients achieve success by working with them one-on-one, Jeffrey frequently speaks at and attend numerous industry events as well as at local, state and national small business groups in order to share his passion for the business of food and hospitality. You can call Jeffrey toll free at 888-9988-SHG (744) for a free consultation or email him using the form below.
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