Better Business

The Social Media Marketing Bootcamp

Posted on Mar 5, 2010 in Better Business, Better Profits, Featured work by Jeffrey Summers 1 Comment

Join us in Las Vegas Aug 16-17 for our Restaurant & Hospitality Social Media Marketing Bootcamp.

Connecting & Engaging With Guests in New Ways

We believe that social media represents one of the most significant recalibrations of guests behavior in history, resulting in fundamental shifts in the way our businesses communicate and interact with guests. So we have designed our Bootcamp to help you achieve three (3) specific goals:

1. Give you practical knowledge and insights needed to successfully plan, implement, manage and measure social media marketing efforts.
2. Teach you how to appropriately align your social media efforts with your business objectives and overall marketing strategy.
3. Understand how to navigate the tools and platforms, assign responsibilities within your business and drive your company’s presence and participation in the social media ecosystem.

You will learn about the total business implications and how to manage a successful social media presence for your business, as well as techniques for gaining staff and guest buy-in to achieve your goals. We will show how to use necessary social media tools and services (including “Voice-of-the-Guest” (VoG) programs) for gaining valuable insights and feedback about how guests feel about and respond to your brand. You will also learn how to apply and share these important insights with all stake-holders.

This is a must-attend  for operators and managers alike. Whether you’re already involved in or just starting to understand the opportunities and the power of social media, you will gain the knowledge and expertise to be able to assess your capabilities as well as develop and manage successful social media marketing efforts.

Learning Objectives

• Define social media
• Describe the attributes of social media
• Identify the leading and fastest growing social platforms
• Identify the new roles and responsibilities required to manage social media
• Specify the point at which a dedicated social media/community manager is required
• Describe the different disciplines that need to  with a social media/community manager
• Identify some of the skills required for a social media/community manager
• How to cope with having to “do it all”
• Define the main objectives of social media marketing
• Specify the four main objectives of social media
• Compare how you would recommend specific social platforms based on objectives
• Identify the methods of monitoring your social media ” ecosystem”
• Define the tools and resources used for monitoring
• Compare the features of free versus paid tools
• Know how to track your guests’ conversations about your brand.
• Specify how to develop rules of engagement
• Differentiate between advertising and marketing opportunities in social media
• Compare the push vs pull approaches to advertising and marketing in social media
• Define the measurement approach for advertising within social media
• Identify how you can leverage the “social graph”
• Describe how to measure your social media efforts
• Define social media ROI
• Compare direct versus indirect measurement

For a complete Bootcamp Agenda – click here.

Day 1 Wrap Up, Q & A

Day 2 builds on the previous discussions and begins to focus on your specific business and it’s social media objectives. Contact us if you have more questions or sign up now.

For complete information on the Social Media Marketing Bootcamp, visit the event website at RestaurantSocialMedia.com

See you soon.

Tags: better business, business, hotels, media, restaurants, social

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