“His leadership and accountability with (my) staff has positively influenced the morale of all employees in all departments. His commitment to ‘Delivering the Promise’ to our (staff) and our guests is unparalleled in our restaurants."
K.S. Missouri2012-05-09
Full-Service/Entertainment
“We have been On-Site Coaching clients for months now and Jeffrey has simply raised the level of our operation each and every month. It’s been great. We’re realizing increased sales & profits through improved operations, marketing, staff Coaching and have actually had to build-out more space to accommodate the growth!”
M.M. Texas2012-05-09
Fast Food/Pizza
“Our marketing was just the ’shotgun’ approach until I called Jeffrey and he helped us realize that a focused approach utilizing a real marketing plan that planned and measured results would allow us to reach our growth goals. We are actually up over 40% consistently now and continuing to grow!”
J.R. Chicago2012-05-09
Full-Service/Casino
“What you have done here in just 30 days is simply amazing!”
T.J. Nevada2012-05-09
FS/Casual Dining Franchise
“From the first day he came into (my restaurant), he has redefined the levels of passion and drive for both my staff and my operation….he has positively affected all aspects of my operation, from the dish stand to the front door."
Crazy dinner tonight. Here’s what wasn’t learned. It’s the list you make when everything that can go wrong did. I sat back and wondered, how can so much go so wrong, and yet the staff and operator think that everything is just fine? Is there so much business that they’re banging down the door to get in? No. So what’s the deal? Simple. No one cares to be better. Take a look.
All servers should be taught to write down orders no matter how much they think they will not forget because they have “memories like an elephant”!
Apologize for mistakes, but once you say “I’m sorry” for the 5th time, maybe something else is going on?
Teach your servers to ASK FOR HELP BEFORE THEY GET IN THE WEEDS!
Do not expect a server to be able to provide an awesome experience for guests, if they have never seen what one looks like! (Especially if you did not show them one during their training!)
Manage your shift changes better! You lose more guests during this time than any other.
Work less, entertain more!
Scheduling is not about your P&L. It is about providing a great guest experience from the time you open – to the time you lock the doors!
If you (manger/operator) are going to work a staff position, do not go back into a GVA (guest viewing area) dressed like you just fought a war!
You should be running “silent kitchens”.
Have I said, “Train your staff!” yet?
Make plates eye appealing!
How many guests does it take to make a rush? One!
Shoot the next manager whose server asks me, “Do you need change?”
Never make eye contact with a guest and not speak!
Stop walking by my table as if you have nothing to do and not prebus or refill my drink, or any of another million things.
Don’t yell,” Have a good night and thanks for coming in”, while you are 15 feet away and not even looking in my direction.
Jeffrey is a 30 year veteran of creating, operating, Coaching and consulting with successful restaurant & hotel concepts that include national, international, franchised and independent brands.
He is also the president and founder of Summers Hospitality Group a full-service, national and international, Restaurant & Hospitality Coaching and consulting firm based in Fort Worth, Texas. Besides helping clients achieve success by working with them one-on-one, Jeffrey frequently speaks at and attend numerous industry events as well as at local, state and national small business groups in order to share his passion for the business of food and hospitality.
You can call Jeffrey toll free at 888-9988-SHG (744) for a free consultation or email him using the form below.