It really is all about the experience!
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Zagat consistently measures the dining experiences of thousands of guests all over the country and in every type of concept imaginable. Guess what is consistently guest’s #1 complaint?
Excerpts:
Chicago
Service – The Weak Link: As with most cities Zagat surveys, service is the number one dining irritant of Chicago’s restaurant goers, cited by 77% of all surveyors. In comparison, noise (8%), prices (4%), and poor food (4%) come in far behind.Atlanta
Service The Weak Link: As with most American cities, the vast majority of Atlantans found poor service to be the most irritating factor in the local dining scene. Sixty-three percent of all dining-related complaints were about service, compared to only 14% about noise, 6% about prices, 6% about food, and 4% about parking and traffic.Texas
Service The Weak Link: As with most American cities, an overwhelming percentage of Texans found poor service to be the most irritating factor in the local dining scene. Seventy-eight percent of all dining-related complaints were about service, compared to only 8% about noise and 4% about prices.
When are we going to wake up already and start investing in building a better guest experience? Look at what the competitive advantage would be in just three of the largest geographic areas in the country.
Jeffrey is a 30 year veteran of creating, operating, Coaching and consulting with successful restaurant & hotel concepts that include national, international, franchised and independent brands. He is also the president and founder of Summers Hospitality Group a full-service, national and international, Restaurant & Hospitality Coaching and consulting firm based in Fort Worth, Texas. Besides helping clients achieve success by working with them one-on-one, Jeffrey frequently speaks at and attend numerous industry events as well as at local, state and national small business groups in order to share his passion for the business of food and hospitality. You can call Jeffrey toll free at 888-9988-SHG (744) for a free consultation or email him using the form below.
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