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“Our marketing was just the ’shotgun’ approach until I called Jeffrey and he helped us realize that a focused approach utilizing a real marketing plan that planned and measured results would allow us to reach our growth goals. We are actually up over 40% consistently now and continuing to grow!”
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Wondering what’s going on inside your customers’ heads these days? You can learn a lot about what they value in a full-service restaurant dining experience by checking out the July, 2006 issue of Consumer Reports magazine, in which the ad-free magazine ranks 103 casual and family dining full-service chains. There’s good news on many fronts for every operator, chain or not, and even the nitpickers at CR say there is already enough nutritional information and healthy dining options on most full-service menus. But, wow, did they ever have it in for Friendly’s.
Jeffrey is a 30 year veteran of creating, operating, Coaching and consulting with successful restaurant & hotel concepts that include national, international, franchised and independent brands. He is also the president and founder of Summers Hospitality Group a full-service, national and international, Restaurant & Hospitality Coaching and consulting firm based in Fort Worth, Texas. Besides helping clients achieve success by working with them one-on-one, Jeffrey frequently speaks at and attend numerous industry events as well as at local, state and national small business groups in order to share his passion for the business of food and hospitality. You can call Jeffrey toll free at 888-9988-SHG (744) for a free consultation or email him using the form below.
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