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“Our marketing was just the ’shotgun’ approach until I called Jeffrey and he helped us realize that a focused approach utilizing a real marketing plan that planned and measured results would allow us to reach our growth goals. We are actually up over 40% consistently now and continuing to grow!”
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It is not undercapitalization and it’s not the economy. It is “sameness”!
Buildings built the same. Menus taste the same. Employees act the same. Managers manage the same. Restaurants marketed the same. Same programs. Same coupons. Same ads. Same processes. Same procedures. Same interior decor. Same! Same! Same!
What’s the USP in being a commodity?!!
Want to answer a truly unique question from a truly different perspective? What is unique about your restrooms?
Also, how much “white space” (an area which lacks any effort to deliver your story! ie…blank walls, the usual “enjoy” and “how is everything here” comments, no effort inside your menu copy, etc…) is there on your walls? Dining room, kitchen and bathrooms? Menu? Conversations you and your staff have with guests? Marketing pieces? etc…
86 the sameness! Add uniqueness before you endure the same fate too.
Jeffrey is a 30 year veteran of creating, operating, Coaching and consulting with successful restaurant & hotel concepts that include national, international, franchised and independent brands. He is also the president and founder of Summers Hospitality Group a full-service, national and international, Restaurant & Hospitality Coaching and consulting firm based in Fort Worth, Texas. Besides helping clients achieve success by working with them one-on-one, Jeffrey frequently speaks at and attend numerous industry events as well as at local, state and national small business groups in order to share his passion for the business of food and hospitality. You can call Jeffrey toll free at 888-9988-SHG (744) for a free consultation or email him using the form below.
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