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"Sorry, no substitutions!"

I was coaching a client today on the rationale of how his menu can add to his ability to serve his guests and increase his business and how service can add to his ability to market his menu to assist in driving his guest counts. The he dropped the bomb on me, “We don’t do substitutions, period” So I asked him, “how do you like irrelevance?”

Your business has to be all about the guest, period! If it’s not you who has this focus, somebody in your market will, and you’ll lose!

Here’s a corollary from Seth about the Pump Room in New York.

Source: http://sethgodin.typepad.com/seths_blog/2006/10/yes_substitutio.html


About the Author

Jeffrey is a 30 year veteran of creating, operating, Coaching and consulting with successful restaurant & hotel concepts that include national, international, franchised and independent brands. He is also the president and founder of Summers Hospitality Group a full-service, national and international, Restaurant & Hospitality Coaching and consulting firm based in Fort Worth, Texas. Besides helping clients achieve success by working with them one-on-one, Jeffrey frequently speaks at and attend numerous industry events as well as at local, state and national small business groups in order to share his passion for the business of food and hospitality. You can call Jeffrey toll free at 888-9988-SHG (744) for a free consultation or email him using the form below.

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